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Open Access Journal Article

Social Media Analytics for Brand Reputation Management

by Sophia Martin 1,*
1
Sophia Martin
*
Author to whom correspondence should be addressed.
MAD  2023 5(1):39; https://doi.org/10.69610/j.mad.20230412
Received: 9 March 2023 / Accepted: 30 March 2023 / Published Online: 12 April 2023
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Abstract

The rapid advancements in social media technology have transformed the landscape of brand reputation management. This study delves into the realm of social media analytics as a potent tool for organizations to gauge public perception and foster a positive brand image. By analyzing vast amounts of user-generated content, businesses can extract valuable insights into consumer sentiments, identify potential risks, and develop targeted strategies to enhance their brand reputation. This paper explores the methodologies employed in social media analytics, including sentiment analysis, topic modeling, and network analysis, and examines their efficacy in monitoring brand reputation. Furthermore, it discusses the challenges faced by companies in interpreting and utilizing these analytics effectively, such as data privacy concerns and the complexity of social media platforms. The study concludes with recommendations for organizations to harness social media analytics to optimize their brand reputation management practices, ensuring that they remain adaptable and responsive to the ever-evolving digital landscape.

Keywords: Social Media Analytics; Brand Reputation Management; Sentiment Analysis; Network Analysis; Consumer Perception.;
Copyright: © 2023 by Martin. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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APA Style
Martin, S. (2023). Social Media Analytics for Brand Reputation Management. Management Analytics and Decision, 5(1), 39. doi:10.69610/j.mad.20230412
ACS Style
Martin, S. Social Media Analytics for Brand Reputation Management. Management Analytics and Decision, 2023, 5, 39. doi:10.69610/j.mad.20230412
AMA Style
Martin S. Social Media Analytics for Brand Reputation Management. Management Analytics and Decision; 2023, 5(1):39. doi:10.69610/j.mad.20230412
Chicago/Turabian Style
Martin, Sophia 2023. "Social Media Analytics for Brand Reputation Management" Management Analytics and Decision 5, no.1:39. doi:10.69610/j.mad.20230412

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ACS Style
Martin, S. Social Media Analytics for Brand Reputation Management. Management Analytics and Decision, 2023, 5, 39. doi:10.69610/j.mad.20230412
AMA Style
Martin S. Social Media Analytics for Brand Reputation Management. Management Analytics and Decision; 2023, 5(1):39. doi:10.69610/j.mad.20230412
Chicago/Turabian Style
Martin, Sophia 2023. "Social Media Analytics for Brand Reputation Management" Management Analytics and Decision 5, no.1:39. doi:10.69610/j.mad.20230412
APA style
Martin, S. (2023). Social Media Analytics for Brand Reputation Management. Management Analytics and Decision, 5(1), 39. doi:10.69610/j.mad.20230412

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