This paper explores the application of text analytics in the domain of competitive intelligence, a critical aspect for businesses seeking to gain a competitive edge in today's volatile market environment. The use of text analytics, which encompasses natural language processing and machine learning techniques, has the potential to transform the way organizations analyze and interpret large volumes of unstructured data. By extracting valuable insights from diverse sources such as social media, customer reviews, and industry reports, businesses can identify emerging trends, customer preferences, and potential risks associated with their competitors. The paper delves into the methodologies and tools available for text analytics, highlighting the benefits and challenges of integrating these technologies into competitive intelligence strategies. Furthermore, it discusses the importance of data quality, ethical considerations, and the role of domain expertise in the successful application of text analytics for competitive advantage.
Harris, O. (2023). Text Analytics for Competitive Intelligence. Management Analytics and Decision, 5(2), 44. doi:10.69610/j.mad.20231030
ACS Style
Harris, O. Text Analytics for Competitive Intelligence. Management Analytics and Decision, 2023, 5, 44. doi:10.69610/j.mad.20231030
AMA Style
Harris O. Text Analytics for Competitive Intelligence. Management Analytics and Decision; 2023, 5(2):44. doi:10.69610/j.mad.20231030
Chicago/Turabian Style
Harris, Olivia 2023. "Text Analytics for Competitive Intelligence" Management Analytics and Decision 5, no.2:44. doi:10.69610/j.mad.20231030
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ACS Style
Harris, O. Text Analytics for Competitive Intelligence. Management Analytics and Decision, 2023, 5, 44. doi:10.69610/j.mad.20231030
AMA Style
Harris O. Text Analytics for Competitive Intelligence. Management Analytics and Decision; 2023, 5(2):44. doi:10.69610/j.mad.20231030
Chicago/Turabian Style
Harris, Olivia 2023. "Text Analytics for Competitive Intelligence" Management Analytics and Decision 5, no.2:44. doi:10.69610/j.mad.20231030
APA style
Harris, O. (2023). Text Analytics for Competitive Intelligence. Management Analytics and Decision, 5(2), 44. doi:10.69610/j.mad.20231030
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References
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